Home, SOL, Identity, 2021

SOL is a raw, organic honey company based in New Jersey. Each batch of honey is sold in limited, seasonal quantites making each launch competely unique and compelling. We’ve partnered with SOL to develop a dynamic identity, packaging and merchandise.

“When you build a thing you cannot merely build that thing in isolation, but must also repair the world around it, and within it, so that the larger world at that one place becomes more coherent, and more whole; and the thing which you make takes its place in the web of nature, as you make it.“ — Christopher Alexander, Sara Ishikawa and Murray Silverstein, A Pattern Language, 1977.

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Last updated: April 26, 2022

© Anthony Zukofsky 2012–2022.