Home, PALMA, Website, 2019



Jo Palma's career spans the globe, and addresses critical global issues. As director at Skidmore, Owings, and Merrill, he designed innovative structures on five continents, including Baltimore Tower in London, Rolex Tower and Cayan Tower in Dubai, and NATO's headquarters in Brussels. Now he is taking his progressive architectural ideology one step further, launching an independent practice committed to improving communities, enriching social well-being, and enhancing environmental sustainability through design.

Working alongside the internationally-acclaimed architect, we developed a visual identity system and website that embodies his vision of 'evolutionary architecture.'

In collaboration with John Provencher and Base Design.



“When you build a thing you cannot merely build that thing in isolation, but must also repair the world around it, and within it, so that the larger world at that one place becomes more coherent, and more whole; and the thing which you make takes its place in the web of nature, as you make it.“ — Christopher Alexander, Sara Ishikawa and Murray Silverstein, A Pattern Language, 1977.

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Last updated: April 26, 2022

© Anthony Zukofsky 2012–2022.